The BMW iNEXT is an important milestone in the BMW Group Strategy in 2021. 1BMW was able to exploit various path breaking technological innovations right from the idea generation stage to the market introduction stage.
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This visionary vehicle will combine all the key technologies for the.
Bmw strategy. BMWs innovative strategy- Based on four main pillars In-house RD and investments in long-term and risky projectspic pic Establishing an innovation culture and working environment Open innovation Appropriability Strategy ResultsBenefits. 2The company was able to develop continuous stream of new products and brands.
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